# Cost per click

The amount paid for a click. It is often shortened to CPC.

The amount paid for a click. It is often shortened to CPC.

## An example

If a campaign spends $20 and receives 10 clicks, its average CPC is $2.

## Why it matters

A cheaper click is not always a better result. Check what people do after reaching the destination.


## Related terms
- [Click-through rate](https://jolts.xyz/resources/glossary/click-through-rate)
- [Conversion](https://jolts.xyz/resources/glossary/conversion)
- [Cost per thousand impressions](https://jolts.xyz/resources/glossary/cost-per-thousand-impressions)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).