# Ad creative

The text, images, audio or other material used to present an advertisement.

The text, images, audio or other material used to present an advertisement.

## An example

An offer card contains a headline, product image and call-to-action button.

## Why it matters

Approval should cover the complete message and destination, including any dynamically inserted claims.


## Related terms
- [Ad disclosure](https://jolts.xyz/resources/glossary/ad-disclosure)
- [Brand safety](https://jolts.xyz/resources/glossary/brand-safety)
- [Contextual advertising](https://jolts.xyz/resources/glossary/contextual-advertising)
- [Publisher](https://jolts.xyz/resources/glossary/publisher)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).