# Crowd anonymity

Apple's term for privacy protection that varies the detail in attribution postbacks based on a crowd-anonymity assessment.

Apple's term for privacy protection that varies the detail in attribution postbacks based on a crowd-anonymity assessment.

## An example

An attribution postback omits a detailed field when the applicable privacy tier does not allow it.

## Why it matters

Missing fields should not be interpreted as zero activity. Signal availability is governed by the framework.

## Reference

[Apple SKAdNetwork documentation](https://developer.apple.com/documentation/storekit/skadnetwork).


## Related terms
- [Attribution](https://jolts.xyz/resources/glossary/attribution)
- [Device ID](https://jolts.xyz/resources/glossary/device-id)
- [Mobile measurement partner (MMP)](https://jolts.xyz/resources/glossary/mobile-measurement-partner)
- [Privacy thresholds](https://jolts.xyz/resources/glossary/privacy-thresholds)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).