# Customer experience (CX)

The overall experience someone has with a business across its products and interactions.

The overall experience someone has with a business across its products and interactions.

## An example

A shopper sees an ad, visits the store and asks support about a delivery.

## Why it matters

An ad that wins a click but breaks trust can harm the wider customer experience.


## Related terms
- [Ad placement](https://jolts.xyz/resources/glossary/ad-placement)
- [Ad spend](https://jolts.xyz/resources/glossary/ad-spend)
- [Advertiser](https://jolts.xyz/resources/glossary/advertiser)
- [Publisher](https://jolts.xyz/resources/glossary/publisher)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).