# Customer relationship management (CRM)

The process and software used to organize interactions with customers and prospects.

The process and software used to organize interactions with customers and prospects.

## An example

A sales team records an enquiry, its campaign source and the next follow-up in a CRM.

## Why it matters

Keep marketing leads separate from product accounts, and control access to personal information.


## Related terms
- [Ad placement](https://jolts.xyz/resources/glossary/ad-placement)
- [Ad spend](https://jolts.xyz/resources/glossary/ad-spend)
- [Advertiser](https://jolts.xyz/resources/glossary/advertiser)
- [Publisher](https://jolts.xyz/resources/glossary/publisher)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).