# Data minimization

Limiting collected and shared data to what is necessary for a defined purpose.

Limiting collected and shared data to what is necessary for a defined purpose.

## An example

An ad request sends an allowed content category instead of a complete private conversation.

## Why it matters

Reducing data lowers exposure and makes the purpose easier to explain and enforce.


## Related terms
- [Opt-in](https://jolts.xyz/resources/glossary/opt-in)
- [Privacy thresholds](https://jolts.xyz/resources/glossary/privacy-thresholds)
- [Raw data](https://jolts.xyz/resources/glossary/raw-data)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).