# Deep linking

Opening a specific screen or resource within an app rather than only its home screen.

Opening a specific screen or resource within an app rather than only its home screen.

## An example

A shoe ad opens the advertised shoe's product screen.

## Why it matters

Test the installed and uninstalled cases, as well as a usable web or store fallback.


## Related terms
- [Attribution](https://jolts.xyz/resources/glossary/attribution)
- [Device ID](https://jolts.xyz/resources/glossary/device-id)
- [Mobile measurement partner (MMP)](https://jolts.xyz/resources/glossary/mobile-measurement-partner)
- [Privacy thresholds](https://jolts.xyz/resources/glossary/privacy-thresholds)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).