# Dynamic ads

Ads whose content changes using a template and permitted inputs such as a product feed.

Ads whose content changes using a template and permitted inputs such as a product feed.

## An example

A retailer's ad template displays an available product and its current listed price.

## Why it matters

Validate feeds and claims; automation can otherwise spread stale prices or unsuitable combinations.


## Related terms
- [Ad placement](https://jolts.xyz/resources/glossary/ad-placement)
- [Call to action (CTA)](https://jolts.xyz/resources/glossary/call-to-action)
- [Impression](https://jolts.xyz/resources/glossary/impression)
- [Native advertising](https://jolts.xyz/resources/glossary/native-advertising)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).