# Engagement

An interaction with a product, message or piece of content.

An interaction with a product, message or piece of content.

## An example

A reader opens an offer, saves it or asks a follow-up question.

## Why it matters

Name the specific action being counted. Engagement alone does not prove a sale or a positive experience.


## Related terms
- [Ad placement](https://jolts.xyz/resources/glossary/ad-placement)
- [Ad spend](https://jolts.xyz/resources/glossary/ad-spend)
- [Advertiser](https://jolts.xyz/resources/glossary/advertiser)
- [Publisher](https://jolts.xyz/resources/glossary/publisher)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).