# First-party data

Information a business collects directly through its own interactions with people or customers.

Information a business collects directly through its own interactions with people or customers.

## An example

A retailer records purchases made in its own store.

## Why it matters

First-party collection does not automatically authorize every later use or disclosure.


## Related terms
- [Opt-in](https://jolts.xyz/resources/glossary/opt-in)
- [Privacy thresholds](https://jolts.xyz/resources/glossary/privacy-thresholds)
- [Raw data](https://jolts.xyz/resources/glossary/raw-data)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).