# Fractional attribution

Giving portions of an outcome's credit to more than one interaction.

Giving portions of an outcome's credit to more than one interaction.

## An example

A model assigns 0.6 of a purchase to one channel and 0.4 to another.

## Why it matters

Fractional credits sum to a reporting total; they are not fractions of actual customers.


## Related terms
- [Attribution](https://jolts.xyz/resources/glossary/attribution)
- [Attribution window](https://jolts.xyz/resources/glossary/attribution-window)
- [Conversion](https://jolts.xyz/resources/glossary/conversion)
- [Conversion tracking](https://jolts.xyz/resources/glossary/conversion-tracking)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).