# Frequency

How often an audience unit is exposed to an ad during a stated period.

How often an audience unit is exposed to an ad during a stated period.

## An example

A campaign delivers 24,000 impressions to 8,000 reached devices, an average frequency of three.

## Why it matters

An average can hide heavy repetition for some users; inspect the distribution where available.


## Related terms
- [Conversion rate](https://jolts.xyz/resources/glossary/conversion-rate)
- [Impression](https://jolts.xyz/resources/glossary/impression)
- [Viewable impression](https://jolts.xyz/resources/glossary/viewable-impression)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).