# Gametech

Technology used to build, operate, measure or monetize games.

Technology used to build, operate, measure or monetize games.

## An example

A studio uses game analytics, live operations and ad mediation tools.

## Why it matters

The term covers many different tools; identify the specific role before evaluating a vendor.


## Related terms
- [Ad placement](https://jolts.xyz/resources/glossary/ad-placement)
- [Call to action (CTA)](https://jolts.xyz/resources/glossary/call-to-action)
- [Impression](https://jolts.xyz/resources/glossary/impression)
- [Native advertising](https://jolts.xyz/resources/glossary/native-advertising)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).