# Generative engine optimization (GEO) and answer engine optimization (AEO)

Improving content so answer systems can find, understand and use it when responding to relevant questions.

Improving content so answer systems can find, understand and use it when responding to relevant questions.

## An example

A publisher provides clear definitions, useful examples and crawlable pages with accurate source information.

## Why it matters

These labels overlap and do not guarantee citations. Useful content and sound technical SEO remain the foundation.

## Reference

[Google guidance on AI features and websites](https://developers.google.com/search/docs/appearance/ai-features).


## Related terms
- [Analytics](https://jolts.xyz/resources/glossary/analytics)
- [Artificial intelligence (AI)](https://jolts.xyz/resources/glossary/artificial-intelligence)
- [Search engine optimization (SEO)](https://jolts.xyz/resources/glossary/search-engine-optimization)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).