# Geofencing

Using a defined geographic boundary as a condition for an action or message.

Using a defined geographic boundary as a condition for an action or message.

## An example

An app shows an eligible local offer when permitted location information places a user within a chosen area.

## Why it matters

Location can be sensitive and imprecise. Respect permissions and avoid assuming boundary estimates are exact.


## Related terms
- [Frequency](https://jolts.xyz/resources/glossary/frequency)
- [Impression](https://jolts.xyz/resources/glossary/impression)
- [Reach](https://jolts.xyz/resources/glossary/reach)
- [Targeting](https://jolts.xyz/resources/glossary/targeting)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).