# Google Advertising ID (GAID)

An Android advertising identifier managed through Google Play services and user controls.

An Android advertising identifier managed through Google Play services and user controls.

## An example

A permitted measurement integration reads an available advertising ID for campaign measurement.

## Why it matters

Availability and access are restricted by platform rules. Do not treat the identifier as a permanent personal identity.


## Related terms
- [Attribution](https://jolts.xyz/resources/glossary/attribution)
- [Device ID](https://jolts.xyz/resources/glossary/device-id)
- [Mobile measurement partner (MMP)](https://jolts.xyz/resources/glossary/mobile-measurement-partner)
- [Privacy thresholds](https://jolts.xyz/resources/glossary/privacy-thresholds)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).