# Google Tag Manager (GTM)

Google's tool for managing supported website or app tags through a configured container.

Google's tool for managing supported website or app tags through a configured container.

## An example

A team updates a permitted analytics tag without editing each page template.

## Why it matters

A tag manager does not automatically establish consent or accurate measurement. Review every tag's behavior.


## Related terms
- [Analytics](https://jolts.xyz/resources/glossary/analytics)
- [Conversion tracking](https://jolts.xyz/resources/glossary/conversion-tracking)
- [Software development kit (SDK)](https://jolts.xyz/resources/glossary/software-development-kit)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).