# Gross rating point (GRP)

An advertising exposure measure equal to audience reach percentage multiplied by average exposure frequency.

An advertising exposure measure equal to audience reach percentage multiplied by average exposure frequency.

## An example

Reaching 20% of a defined population an average of three times produces 60 GRPs.

## Why it matters

The total can exceed 100 because it counts repeated exposures, not just unique people.


## Related terms
- [Frequency](https://jolts.xyz/resources/glossary/frequency)
- [Impression](https://jolts.xyz/resources/glossary/impression)
- [Reach](https://jolts.xyz/resources/glossary/reach)
- [Targeting](https://jolts.xyz/resources/glossary/targeting)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).