# Hallucination liability

An informal label for responsibility when an AI system produces false or misleading information.

An informal label for responsibility when an AI system produces false or misleading information.

## An example

An assistant invents a warranty term while describing a sponsored product.

## Why it matters

Responsibility depends on facts, contracts and applicable law. The label does not establish who is legally liable.


## Related terms
- [Ad disclosure](https://jolts.xyz/resources/glossary/ad-disclosure)
- [Artificial intelligence (AI)](https://jolts.xyz/resources/glossary/artificial-intelligence)
- [Contextual advertising](https://jolts.xyz/resources/glossary/contextual-advertising)
- [Conversational ads](https://jolts.xyz/resources/glossary/conversational-ads)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).