# Install referrer

Information provided through an installation flow that helps identify the referring source.

Information provided through an installation flow that helps identify the referring source.

## An example

A supported store installation passes campaign referral information to an app.

## Why it matters

Validate the source and platform rules; not every store or installation exposes the same information.


## Related terms
- [Attribution](https://jolts.xyz/resources/glossary/attribution)
- [Device ID](https://jolts.xyz/resources/glossary/device-id)
- [Mobile measurement partner (MMP)](https://jolts.xyz/resources/glossary/mobile-measurement-partner)
- [Privacy thresholds](https://jolts.xyz/resources/glossary/privacy-thresholds)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).