# Instant apps

Android app experiences designed to run selected functionality without a conventional full installation first.

Android app experiences designed to run selected functionality without a conventional full installation first.

## An example

An older campaign offered a small try-before-install app experience.

## Why it matters

Google Play Instant was discontinued starting December 2025. Treat this as historical vocabulary, not a recommended new integration.

## Reference

[Google Play Instant status](https://developer.android.com/topic/google-play-instant).


## Related terms
- [Attribution](https://jolts.xyz/resources/glossary/attribution)
- [Device ID](https://jolts.xyz/resources/glossary/device-id)
- [Mobile measurement partner (MMP)](https://jolts.xyz/resources/glossary/mobile-measurement-partner)
- [Privacy thresholds](https://jolts.xyz/resources/glossary/privacy-thresholds)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).