# Intent density

An informal measure of how much relevant intent is expressed within a chosen unit of content or activity.

An informal measure of how much relevant intent is expressed within a chosen unit of content or activity.

## An example

A team defines a signal as three explicit product requirements in one shopping question.

## Why it matters

There is no standard formula. Publish the measurement rule before comparing scores or claiming higher buying intent.


## Related terms
- [Ad disclosure](https://jolts.xyz/resources/glossary/ad-disclosure)
- [Artificial intelligence (AI)](https://jolts.xyz/resources/glossary/artificial-intelligence)
- [Contextual advertising](https://jolts.xyz/resources/glossary/contextual-advertising)
- [Conversational ads](https://jolts.xyz/resources/glossary/conversational-ads)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).