# Interstitial ad

An ad that occupies most or all of the screen between parts of an experience.

An ad that occupies most or all of the screen between parts of an experience.

## An example

A game shows a clearly dismissible ad between completed levels.

## Why it matters

Timing, close controls and accessibility matter; blocking a task can damage trust and retention.


## Related terms
- [Ad placement](https://jolts.xyz/resources/glossary/ad-placement)
- [Call to action (CTA)](https://jolts.xyz/resources/glossary/call-to-action)
- [Impression](https://jolts.xyz/resources/glossary/impression)
- [Native advertising](https://jolts.xyz/resources/glossary/native-advertising)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).