# Invalid traffic (IVT)

Traffic or activity that does not meet the rules for legitimate measurement or billing.

Traffic or activity that does not meet the rules for legitimate measurement or billing.

## An example

A system excludes known automated test clicks from billable campaign totals.

## Why it matters

Not all invalid activity is deliberate fraud. Define detection, exclusions and the dispute process.


## Related terms
- [Conversion rate](https://jolts.xyz/resources/glossary/conversion-rate)
- [Impression](https://jolts.xyz/resources/glossary/impression)
- [Viewable impression](https://jolts.xyz/resources/glossary/viewable-impression)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).