# IP address

A network address used to route traffic to and from a device or network connection.

A network address used to route traffic to and from a device or network connection.

## An example

Several people in one office can appear to a website through the same public IP address.

## Why it matters

An IP address is not reliable proof of a unique person and may be privacy-sensitive information.


## Related terms
- [Attribution](https://jolts.xyz/resources/glossary/attribution)
- [Device ID](https://jolts.xyz/resources/glossary/device-id)
- [Mobile measurement partner (MMP)](https://jolts.xyz/resources/glossary/mobile-measurement-partner)
- [Privacy thresholds](https://jolts.xyz/resources/glossary/privacy-thresholds)

## Next step

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