# Landing page

The destination someone reaches after following a campaign link.

The destination someone reaches after following a campaign link.

## An example

A product ad opens a page with the same product, price conditions and next step.

## Why it matters

Match the ad's promise, load reliably and make important costs or limitations clear.


## Related terms
- [Ad disclosure](https://jolts.xyz/resources/glossary/ad-disclosure)
- [Brand safety](https://jolts.xyz/resources/glossary/brand-safety)
- [Contextual advertising](https://jolts.xyz/resources/glossary/contextual-advertising)
- [Publisher](https://jolts.xyz/resources/glossary/publisher)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).