# Lifecycle tracking

Following defined stages of a user's or customer's relationship with a product.

Following defined stages of a user's or customer's relationship with a product.

## An example

A team measures signup, activation, renewal and cancellation for the same cohort.

## Why it matters

Collect only the information needed and keep stage definitions consistent.


## Related terms
- [Attribution](https://jolts.xyz/resources/glossary/attribution)
- [Attribution window](https://jolts.xyz/resources/glossary/attribution-window)
- [Conversion](https://jolts.xyz/resources/glossary/conversion)
- [Conversion tracking](https://jolts.xyz/resources/glossary/conversion-tracking)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).