# Limit ad tracking (LAT)

A legacy or platform-specific name for a user setting that restricts advertising-related tracking.

A legacy or platform-specific name for a user setting that restricts advertising-related tracking.

## An example

An older mobile report flags a device as having limited advertising tracking.

## Why it matters

Current controls differ by platform and version. Do not assume the legacy flag describes all present-day permissions.


## Related terms
- [Attribution](https://jolts.xyz/resources/glossary/attribution)
- [Device ID](https://jolts.xyz/resources/glossary/device-id)
- [Mobile measurement partner (MMP)](https://jolts.xyz/resources/glossary/mobile-measurement-partner)
- [Privacy thresholds](https://jolts.xyz/resources/glossary/privacy-thresholds)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).