# Machine learning

Methods that learn patterns from data to make predictions or produce outputs.

Methods that learn patterns from data to make predictions or produce outputs.

## An example

An ad system estimates which eligible creative is likely to receive a useful response.

## Why it matters

Training data, evaluation and ongoing monitoring determine whether a prediction is useful in practice.


## Related terms
- [Artificial intelligence (AI)](https://jolts.xyz/resources/glossary/artificial-intelligence)
- [Campaign optimization](https://jolts.xyz/resources/glossary/campaign-optimization)
- [Predictive analytics](https://jolts.xyz/resources/glossary/predictive-analytics)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).