# Marketing automation

Software-driven execution of recurring marketing tasks according to chosen rules.

Software-driven execution of recurring marketing tasks according to chosen rules.

## An example

A business sends an authorized follow-up after a qualified enquiry reaches a defined stage.

## Why it matters

Use suppression rules, consent and sensible timing; automation can repeat mistakes at scale.


## Related terms
- [Analytics](https://jolts.xyz/resources/glossary/analytics)
- [Attribution](https://jolts.xyz/resources/glossary/attribution)
- [Conversion tracking](https://jolts.xyz/resources/glossary/conversion-tracking)
- [Raw data](https://jolts.xyz/resources/glossary/raw-data)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).