# Marketing engineer

A role combining software and data skills with marketing operations.

A role combining software and data skills with marketing operations.

## An example

A marketing engineer connects campaign data to a warehouse and fixes inconsistent event tracking.

## Why it matters

Responsibilities vary by business. Define the outcome and owner rather than relying on the job title alone.


## Related terms
- [Analytics](https://jolts.xyz/resources/glossary/analytics)
- [Attribution](https://jolts.xyz/resources/glossary/attribution)
- [Conversion tracking](https://jolts.xyz/resources/glossary/conversion-tracking)
- [Raw data](https://jolts.xyz/resources/glossary/raw-data)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).