# Marketing and media mix modeling (MMM)

Statistical analysis of aggregate results to estimate how marketing channels and other factors relate to business outcomes.

Statistical analysis of aggregate results to estimate how marketing channels and other factors relate to business outcomes.

## An example

A retailer models weekly sales using media spend, price changes and seasonal factors.

## Why it matters

Estimates depend on assumptions and available variation. Media mix modeling commonly refers to the same family of methods.


## Related terms
- [Analytics](https://jolts.xyz/resources/glossary/analytics)
- [Attribution](https://jolts.xyz/resources/glossary/attribution)
- [Conversion tracking](https://jolts.xyz/resources/glossary/conversion-tracking)
- [Raw data](https://jolts.xyz/resources/glossary/raw-data)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).