# Mediation platform

Software that coordinates multiple ad demand sources for a publisher.

Software that coordinates multiple ad demand sources for a publisher.

## An example

A mobile app uses one mediation layer to manage several networks through bidding or waterfall rules.

## Why it matters

Mediation is an orchestration role. It does not guarantee a competitive auction or suitable ads.


## Related terms
- [Demand-side platform (DSP)](https://jolts.xyz/resources/glossary/demand-side-platform)
- [Inventory](https://jolts.xyz/resources/glossary/inventory)
- [Programmatic media buying](https://jolts.xyz/resources/glossary/programmatic-media-buying)
- [Supply-side platform (SSP)](https://jolts.xyz/resources/glossary/supply-side-platform)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).