# Mobile ad fraud

Deceptive activity intended to obtain money or attribution credit from mobile advertising.

Deceptive activity intended to obtain money or attribution credit from mobile advertising.

## An example

A source reports automated clicks or fabricated installs as genuine campaign activity.

## Why it matters

Use multiple signals and investigation procedures; no single performance metric establishes fraud by itself.


## Related terms
- [Attribution](https://jolts.xyz/resources/glossary/attribution)
- [Click validation](https://jolts.xyz/resources/glossary/click-validation)
- [Impression](https://jolts.xyz/resources/glossary/impression)
- [Invalid traffic (IVT)](https://jolts.xyz/resources/glossary/invalid-traffic)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).