# Mobile measurement partner (MMP)

A provider that helps apps measure acquisition, attribution and user activity across marketing sources.

A provider that helps apps measure acquisition, attribution and user activity across marketing sources.

## An example

An app compares attributed installs and later purchases from several campaigns in one measurement tool.

## Why it matters

Provider rules, consent and available platform signals affect what can be observed.


## Related terms
- [Attribution](https://jolts.xyz/resources/glossary/attribution)
- [Device ID](https://jolts.xyz/resources/glossary/device-id)
- [Privacy thresholds](https://jolts.xyz/resources/glossary/privacy-thresholds)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).