# Monetization

How a product or audience generates revenue.

How a product or audience generates revenue.

## An example

An app combines subscriptions with clearly labeled advertising.

## Why it matters

Compare revenue with the effect on user trust, retention and operating costs.


## Related terms
- [Ad placement](https://jolts.xyz/resources/glossary/ad-placement)
- [Ad spend](https://jolts.xyz/resources/glossary/ad-spend)
- [Advertiser](https://jolts.xyz/resources/glossary/advertiser)
- [Publisher](https://jolts.xyz/resources/glossary/publisher)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).