# Multi-touch attribution

An attribution approach that considers multiple interactions before an outcome.

An attribution approach that considers multiple interactions before an outcome.

## An example

A report shares purchase credit between a display view, a search click and an email click.

## Why it matters

Missing observations can make the allocation incomplete even when the calculation is precise.


## Related terms
- [Attribution](https://jolts.xyz/resources/glossary/attribution)
- [Attribution window](https://jolts.xyz/resources/glossary/attribution-window)
- [Conversion](https://jolts.xyz/resources/glossary/conversion)
- [Conversion tracking](https://jolts.xyz/resources/glossary/conversion-tracking)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).