# Multichannel video programming distributor (MVPD)

A provider that offers multiple television channels to subscribers through a packaged service.

A provider that offers multiple television channels to subscribers through a packaged service.

## An example

A cable or satellite television provider sells a bundle of channels.

## Why it matters

The term has regulatory and industry-specific meanings; it is different from a single streaming app.


## Related terms
- [Ad placement](https://jolts.xyz/resources/glossary/ad-placement)
- [Call to action (CTA)](https://jolts.xyz/resources/glossary/call-to-action)
- [Impression](https://jolts.xyz/resources/glossary/impression)
- [Native advertising](https://jolts.xyz/resources/glossary/native-advertising)

## Next step

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