# Native advertising

Paid content designed to fit the format of the surrounding experience while remaining identifiable as advertising.

Paid content designed to fit the format of the surrounding experience while remaining identifiable as advertising.

## An example

A sponsored card uses the same layout conventions as nearby recommendations but carries an ad label.

## Why it matters

Matching the interface is not a reason to hide sponsorship.

## Reference

[FTC native advertising guidance](https://www.ftc.gov/business-guidance/resources/native-advertising-guide-businesses).


## Related terms
- [Ad placement](https://jolts.xyz/resources/glossary/ad-placement)
- [Call to action (CTA)](https://jolts.xyz/resources/glossary/call-to-action)
- [Impression](https://jolts.xyz/resources/glossary/impression)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).