# Original equipment manufacturer (OEM) advertising

Advertising distributed through a device manufacturer's supported surfaces or commercial arrangements.

Advertising distributed through a device manufacturer's supported surfaces or commercial arrangements.

## An example

A device maker offers a promotional placement in an eligible app-discovery experience.

## Why it matters

Clarify the actual surface, permissions and placement rules rather than assuming access to every device owner.


## Related terms
- [Ad placement](https://jolts.xyz/resources/glossary/ad-placement)
- [Call to action (CTA)](https://jolts.xyz/resources/glossary/call-to-action)
- [Impression](https://jolts.xyz/resources/glossary/impression)
- [Native advertising](https://jolts.xyz/resources/glossary/native-advertising)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).