# Organic install

An app install not credited to a paid campaign under the measurement rules being used.

An app install not credited to a paid campaign under the measurement rules being used.

## An example

Someone finds an app through an unpaid store search and installs it.

## Why it matters

Organic is a reporting classification. Unobserved paid interactions can also leave an install unattributed.


## Related terms
- [Attribution](https://jolts.xyz/resources/glossary/attribution)
- [Retargeting](https://jolts.xyz/resources/glossary/retargeting)
- [User acquisition (UA)](https://jolts.xyz/resources/glossary/user-acquisition)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).