# Owned media

Channels a business directly controls for publishing and communicating.

Channels a business directly controls for publishing and communicating.

## An example

A company's website, app and permission-based newsletter form part of its owned media.

## Why it matters

Control over a channel does not remove consent requirements or guarantee an audience.


## Related terms
- [Ad placement](https://jolts.xyz/resources/glossary/ad-placement)
- [Call to action (CTA)](https://jolts.xyz/resources/glossary/call-to-action)
- [Impression](https://jolts.xyz/resources/glossary/impression)
- [Native advertising](https://jolts.xyz/resources/glossary/native-advertising)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).