# Paid search

Advertising purchased for placement around search experiences.

Advertising purchased for placement around search experiences.

## An example

A seller bids to show a labeled ad for relevant product searches.

## Why it matters

Paid placement and organic ranking are separate. Confirm the search platform's targeting and billing rules.


## Related terms
- [Ad placement](https://jolts.xyz/resources/glossary/ad-placement)
- [Call to action (CTA)](https://jolts.xyz/resources/glossary/call-to-action)
- [Impression](https://jolts.xyz/resources/glossary/impression)
- [Native advertising](https://jolts.xyz/resources/glossary/native-advertising)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).