# Partner

A separate business or organization involved in delivering a product or campaign.

A separate business or organization involved in delivering a product or campaign.

## An example

A publisher works with a demand partner that supplies eligible ads.

## Why it matters

Specify responsibilities, fees and data permissions rather than assuming the word partner defines them.


## Related terms
- [Ad placement](https://jolts.xyz/resources/glossary/ad-placement)
- [Ad spend](https://jolts.xyz/resources/glossary/ad-spend)
- [Advertiser](https://jolts.xyz/resources/glossary/advertiser)
- [Publisher](https://jolts.xyz/resources/glossary/publisher)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).