# Personalization

Adapting content or an experience using information about the current context or user.

Adapting content or an experience using information about the current context or user.

## An example

An app displays locally relevant offers after someone chooses a destination.

## Why it matters

Use appropriate permissions and avoid inferring sensitive characteristics unnecessarily.


## Related terms
- [Ad placement](https://jolts.xyz/resources/glossary/ad-placement)
- [Call to action (CTA)](https://jolts.xyz/resources/glossary/call-to-action)
- [Impression](https://jolts.xyz/resources/glossary/impression)
- [Native advertising](https://jolts.xyz/resources/glossary/native-advertising)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).