# Post-click ad economy

An informal description of advertising where useful outcomes may happen without a website click.

An informal description of advertising where useful outcomes may happen without a website click.

## An example

A user compares a sponsored offer in an assistant and approves a purchase through a connected tool.

## Why it matters

It is a framing, not a billing standard. State what outcome is measured and how payment is determined.


## Related terms
- [Ad disclosure](https://jolts.xyz/resources/glossary/ad-disclosure)
- [Artificial intelligence (AI)](https://jolts.xyz/resources/glossary/artificial-intelligence)
- [Contextual advertising](https://jolts.xyz/resources/glossary/contextual-advertising)
- [Conversational ads](https://jolts.xyz/resources/glossary/conversational-ads)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).