# Predictive analytics

Using historical data and statistical or machine-learning methods to estimate future outcomes.

Using historical data and statistical or machine-learning methods to estimate future outcomes.

## An example

A model estimates the likelihood that a newly acquired customer will renew.

## Why it matters

Predictions are uncertain and can drift. Check them against later observations and relevant user groups.


## Related terms
- [Analytics](https://jolts.xyz/resources/glossary/analytics)
- [Attribution](https://jolts.xyz/resources/glossary/attribution)
- [Conversion tracking](https://jolts.xyz/resources/glossary/conversion-tracking)
- [Raw data](https://jolts.xyz/resources/glossary/raw-data)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).