# Private marketplace (PMP)

Advertising inventory offered to a selected set of buyers under agreed deal terms.

Advertising inventory offered to a selected set of buyers under agreed deal terms.

## An example

A publisher invites approved brands to bid on a defined set of placements.

## Why it matters

Check eligibility, price and guarantee terms; private access alone does not reserve volume.


## Related terms
- [Demand-side platform (DSP)](https://jolts.xyz/resources/glossary/demand-side-platform)
- [Inventory](https://jolts.xyz/resources/glossary/inventory)
- [Real-time bidding (RTB)](https://jolts.xyz/resources/glossary/real-time-bidding)
- [Supply-side platform (SSP)](https://jolts.xyz/resources/glossary/supply-side-platform)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).