# Programmatic guaranteed

A software-managed advertising agreement with committed inventory and pricing under specified terms.

A software-managed advertising agreement with committed inventory and pricing under specified terms.

## An example

A buyer and publisher agree on a reserved number of eligible impressions at a fixed price.

## Why it matters

Delivery obligations, shortfalls and make-goods depend on the actual agreement.


## Related terms
- [Demand-side platform (DSP)](https://jolts.xyz/resources/glossary/demand-side-platform)
- [Inventory](https://jolts.xyz/resources/glossary/inventory)
- [Real-time bidding (RTB)](https://jolts.xyz/resources/glossary/real-time-bidding)
- [Supply-side platform (SSP)](https://jolts.xyz/resources/glossary/supply-side-platform)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).