# Programmatic media buying

Using software to purchase advertising according to defined rules and agreements.

Using software to purchase advertising according to defined rules and agreements.

## An example

A buyer automatically purchases eligible impressions within its budget and targeting rules.

## Why it matters

Programmatic buying includes several deal types; it does not always mean an open real-time auction.


## Related terms
- [Demand-side platform (DSP)](https://jolts.xyz/resources/glossary/demand-side-platform)
- [Inventory](https://jolts.xyz/resources/glossary/inventory)
- [Supply-side platform (SSP)](https://jolts.xyz/resources/glossary/supply-side-platform)

## Next step

[Explore advertising](https://jolts.xyz/advertisers) or [monetize your AI app](https://jolts.xyz/publishers).